Upstate NY’s hottest new beer and music fest is coming to Onondaga County

Pompey, N.Y — Heritage Hill Brewhouse will host a new beer-and-music fest in July, and organizers hope to make it an annual attraction in the hills of Pompey.

The BriteVibes Beer & Musical Festival takes place July 9 at Heritage Hill, a 300-acre working farm with a brewery and restaurant that opened in 2018. Its located at 3149 Sweet Road in Pompey, a little south of Pratts Falls County Park.

The festival is noon to 9:30 p.m., with beer, food and six bands, including national recording artist The Nude Party, taking the main stage. A craft beer sampling, featuring nearly 60 breweries from across the state, is noon to 4 p.m.

There’s also plenty of room for games and lounging, and a big fireworks show planned after sunset. Tent and vehicle camping are available onsite.

BriteVibes is produced by the New York State Brewers Association, which represents the state’s craft beer industry. The inaugural BriteVibes was held last year at Brewery Ommegang near Cooperstown.

Paul Leone, executive director of the state brewers association, said the plan is to make Heritage Hill the event’s permanent home.

“This is the perfect location for us to build this event,” Leone said. “Heritage Hill is the perfect partner to help it grow.”

Leone said he expects the event to draw about 2,000 to 2,500 people, although the capacity is 5,000.

Heritage Hill Brewhouse is becoming known around Central New York for its beer and food — and spectacular views from one of the highest points in Onondaga County.

Heritage Hill owner Dan Palladino is also getting accustomed to hosting big events. Last year, Heritage Hill started what is expected to be a long-term commitment to host the annual Empire Farm Days, one of the state’s biggest agricultural trade shows.

BriteVibes gives Heritage Hill the chance to host a major entertainment event that will draw attention from across New York.

“We are proud to be a New York brewery and a New York state farm,” Palladino said, noting that the recent surge in the number of breweries across the state followed the state’s adoption of “farm brewery” licenses.

There are now 504 breweries in New York, and Leone said at least half are farm breweries, which use locally grown and sourced ingredients.

“The brewing industry is strong in New York state and this is how we can showcase that,” Leone said.

Leone uses the work “experiential” to describe the Britevibes. In addition to beer, food and music, there will be artisans and other vendors on site.

Six musical acts are booked for Britevibes. They include:

  • The Nude Party, a garage rock group that formed in North Carolina and later made its home base in the Catskills.
  • Central New York indie-folk band The Old Main
  • Buffalo-based folk rockers PA Line
  • Country singer Claudia Hoyser
  • Former Syracuse University lacrosse star-turned-musician Mike Powell
  • Evan Watson, a veteran musician who also owns Plan Bee Farm Brewery in Poughkeepsie.

General admission tickets range from $10 to $75. A limited number of VIP tickets are available for $150, offer exclusive access to Heritage Hill’s renovated barn, VIP food menu, special brews, private bathrooms and a commemorative carabiner mug.

  • GA + Craft Beer Tasting – All Day Access (21+) | $75
  • GA without Craft Beer Tasting – All Day Access (21+) | $20
  • GA (under 21) 4-9:30 p.m. | $10
  • Ticketholders over the age of 21 are invited to camp on festival grounds. Reservations are required.

More details can be found at www.britevibesfestival.com.

Don Cazentre writes for NYup.com, syracuse.com and The Post-Standard. Reach him at dcazentre@nyup.com, or follow him at NYup.com, on Twitter or Facebook.

Leave a Comment