PR News | Accounts in Transit: JHR Group Books Rio CVB

Rio

JHR Group is books North American PR duties for The Rio Convention & Visitors Bureau. JHR Group will manage the travel trade relations, marketing and public relations efforts for Rio CVB in the US. The focus of the work will be on attracting both business and leisure tourism to the city. In addition, the agency will represent Rio de Janeiro at trade shows, conferences and events. “Before the pandemic, international travel injected US$ 6 billion into the Brazilian economy. The return of foreigners is already happening, but we need to act to communicate the city even better to the issuing countries,” said Rio CVB executive director Roberta Werner.

JCB

AxiCom, WPP’s technology specialist communications agency is engaged as PR agency of record in Europe for JCB International, the international operations subsidiary of financial services provider JCB. AxiCom will support JCB’s growth in the region through strategic media relations and communications. The agency is also tasked with working to grow JCB International’s brand recognition with merchants, acquiring partners and other target groups. “We are eager to utilize their in-depth expertise in our very niche industry of payments and technology to drive JCB brand awareness cross-regionally—with the core purpose of unlocking new payment gateways for our 140 million international cardmembers and European business partners alike,” said JCB International (Europe) managing director Ray Shinzawa. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981.

Backland

JC Communications is named PR agency of record for PR for Backland, a luxury eco-resort near the Grand Canyon in the Ponderosa Pine Forests of Arizona. The agency will be executing pre-opening publicity for the resort, as well as ongoing publicity to introduce them to the marketplace. They will also coordinate media visits and overall media outreach. In addition, JC has signed on as agency of record for Spicemode, an artisan brand of globally-inspired cooking sauces, seasonings and rubs made in the USA.

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